The India Notes

The India Notes

Indian Consumer Insights for Builders

TIN is a fortnightly newsletter by Dharmesh Ba, which explores the intersection of technology, design, and culture in India. Every edition decodes what Indians actually do - with their lives, money, apps, products, and time. Every piece is written from an ethnographic lens rooted in narratives and stories.

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IIM Ahmedabad London Business School Google Razorpay CRED Flipkart Elevation Capital Blume Ventures Reliance EY India

Latest editions

20 Jan

India's lesser known Goldmines!

26 Dec

What Indian Consumers Want in 2026?

16 Dec

Is AI India's New Third Place?

10 Dec

The China Playbook Indian Founders Haven't Read

29 Oct

WhatsApp owns India!

30 Sep

Seekho is a crazy subscription business

09 Sep

Astrology is a drug!

12 Aug

The untold story of Where is My Train's 100M users

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